Above - From a Product Hero page, customers customers could access the Mac Compare tool.
Dates - 2006-2011
Role
Senior Visual / Interaction Designer
Overview
Mac configuration needed to be better for customers at the time. Advanced users would open multiple broswer tabs and configure their dream Macs on multiple windows. It was a bad experience for a considered & costly purchase that may need revisited before a customer is ready to buy their next Mac.
Solution
From the Shop Mac in the navigation, a user could access the new Mac Comparison tool. This tool allowed for a unique 3-up comparison experience for buying a Mac.
Features
:: Begin > Shop Mac > family - Good, Better, Best
:: Compare up to 3 Macs at once
:: Save your configurations for later
:: Optimized UX elements and page interactions
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